Data-driven approach
Our Research & Branding Division conducts high-level market research that informs brand platforms, enrollment strategy, marketing plans, visual identity programs, and marketing communications vehicles.
We provide colleges and universities with a trusted partner that has broad knowledge of the higher education industry, brings creative, data-based solutions to the table, and values integrity and results over volume of business.
Enrollment Management
We take the guesswork out of student recruitment with our distinctive Enrollment ID Strategy. Our research-based process identifies key prospective student groups, analyzes their recruitment behavior, and reveals what they want at the different stages of the enrollment funnel.
The end deliverable is a fully customized, data-backed Recruitment Communications Sequence.
Branding
We firmly believe that market research and branding go hand-in-hand. That's why we integrate the two, as opposed to conducting research fist and engaging in the branding process second.
Our six-step Brand ID Strategy incorporates both qualitative and quantitative research. The result – brand platforms that are focused, aspirational, and supported by the campus community.
Marketing Communications
We feed metrics into our creative process as well, providing a sort of "method to the madness" that you don't usually find at this stage of the game.
Building on the findings from the Enrollment ID Strategy, we create a requirements document to ensure that all marketing communications vehicles meet trackable goals.
Benchmarking the Industry
Designed to put best practices to the test, our groundbreaking National Enrollment Communications Study is under way.
The results will reveal the true trends and most innovative strategies in enrollment management. They will also uncover what kinds of communications prospective students want from colleges … and when they want them.
