MIND OVER MEDIA ADDS RUTGERS TO COLLEGE ATHLETICS ROSTER

PITTSBURGH – This September, Rutgers University joins the ranks of such names as Penn State, Duke, the University of Dayton, and the University of South Carolina as one of Mind Over Media’s many college athletics partnerships. Rutgers Football, a new weekly broadcast show, will air every Thursday or Friday (check your local listings) beginning September 10th, and will feature player profiles, behind the scenes features, coaches interview segments, and game highlights.

The addition of Rutgers Football to the lineup has also lead to hiring new talent to the current Mind Over Media team, providing a dedicated Rutgers football staff.

In addition to the Rutgers Football show, Mind Over Media also produces The Penn State Football Story and The Penn State Basketball Story, each with its own dedicated production team.

Thanks to its tradition of excellence in college sports programming, Mind Over Media has won multiple best Sports Series Emmys in The Suncoast Chapter (Florida/Georgia), The Mid-Atlantic Chapter (Pennsylvania/New Jersey), The Chesapeake Chapter (Maryland/Washington D.C.) and the New York Chapter.

For more information about Rutgers Football or any of Mind Over Media’s college athletics partnerships, please visit www.momknows.com/sports or contact Natalie Ricchuito at natalie@momlistens.com.

MIND OVER MEDIA ANNOUNCES EXPANSION INTO RESEARCH & BRANDING SERVICES

PITTSBURGH, September 1, 2010—Marketing strategy firm Mind Over Media announced today that it will expand its business to include market research and comprehensive brand consulting.

The firm has brought in the expertise of higher education veteran Cecil Foster and four of his colleagues, all former executives with Boston-based marketing company Carnegie Communications, to found the new division and round out the firm’s offerings.

The addition means that Mind Over Media can provide full-service marketing campaigns, starting with high-level market research and continuing to the development of brand platforms, marketing plans, operational strategy, and a host of strategic marketing communications vehicles including Web sites, print publications, video, and social and interactive media.

“This is something we’ve been wanting to do for several years in order to meet the increasingly complex needs of our clients,” said Guido D’Elia, who along with Joe Wittkofski founded the firm in 1982. “With Cecil and his team, we’ve found just the right complement of services and philosophy to make this an exciting and seamless expansion of our business.”

With close to 40 in-house brand strategists, market researchers, writers, designers, producers, and Web architects and developers, Mind Over Media is a trusted partner to hundreds of higher education institutions including Penn State University, Carnegie Mellon University, Rutgers University, Duke University, University of Dayton, Loyola University of Chicago, Colorado State University, and the University of North Carolina as well as Fortune 1000 companies such as Kodak, Lockheed Martin, Dick’s Sporting Goods, American Eagle, ITT, and Xerox.

The team’s work has won Emmys and Tellys as well as awards from national organizations including the American Marketing Association, the Council for Advancement and Support of Education, the Association of Educational Publishers, Higher Education Marketing Report, the International Association of Business Communicators, and more.

For more information, contact Natalie Ricchuito at 412.745.2920 or natalie@momlistens.com.